%PDF-1.4
%
5 0 obj
<< /S /GoTo /D (section.1) >>
endobj
8 0 obj
(Introducci\363n)
endobj
9 0 obj
<< /S /GoTo /D (subsection.1.1) >>
endobj
12 0 obj
(La fuerza de la televisi\363n como medio de comunicaci\363n)
endobj
13 0 obj
<< /S /GoTo /D (section.2) >>
endobj
16 0 obj
(La comunicaci\363n solidaria en la televisi\363n)
endobj
17 0 obj
<< /S /GoTo /D (subsection.2.1) >>
endobj
20 0 obj
(Las ONGD y su comunicaci\363n publicitaria en la actualidad)
endobj
21 0 obj
<< /S /GoTo /D (subsection.2.2) >>
endobj
24 0 obj
(Estilo de la publicidad de las ONGD)
endobj
25 0 obj
<< /S /GoTo /D (subsection.2.3) >>
endobj
28 0 obj
(Medios en los que invierten)
endobj
29 0 obj
<< /S /GoTo /D (subsection.2.4) >>
endobj
32 0 obj
(La responsabilidad Social Corporativa: Su importancia a d\355a de hoy.)
endobj
33 0 obj
<< /S /GoTo /D (subsection.2.5) >>
endobj
36 0 obj
(Imagen de marca e identidad corporativa en las televisiones)
endobj
37 0 obj
<< /S /GoTo /D (section.3) >>
endobj
40 0 obj
(An\341lisis de un caso concreto: 12 Meses, 12 Causas)
endobj
41 0 obj
<< /S /GoTo /D (subsection.3.1) >>
endobj
44 0 obj
( La cadena de televisi\363n: Telecinco)
endobj
45 0 obj
<< /S /GoTo /D (subsection.3.2) >>
endobj
48 0 obj
(Origen, Finalidad y desarrollo del proyecto)
endobj
49 0 obj
<< /S /GoTo /D (subsection.3.3) >>
endobj
52 0 obj
(Relaci\363n del proyecto con la continuidad televisiva de Telecinco)
endobj
53 0 obj
<< /S /GoTo /D (section.4) >>
endobj
56 0 obj
(Conclusiones)
endobj
57 0 obj
<< /S /GoTo /D (section.5) >>
endobj
60 0 obj
(Bibliograf\355a)
endobj
61 0 obj
<< /S /GoTo /D [62 0 R /Fit ] >>
endobj
75 0 obj <<
/Length 1459
/Filter /FlateDecode
>>
stream
xXKs6WḦ́(=53I&&aPh%Rvod48?G'?2$ mҜ,82
ϺU^1U[E\Ұn,fhBյHDx*P)$Sҙ*U[)wL7nuW\WS@P5D G"HeAR4^RSj
̩۶U5q7Nw^j\+Щbkv";;3vf=e$9)IxmUm97Y[p!_9v*@>wM@I
XbqŐQ:g,Fs@ܝ7
\C*;k91@c6 J2Q$dSVr0CڳD2[yMߚr(AEpdI_f>\/p" X`>]lRH>cnޫiH<S[onJ2Q]_mt.ΌJgb&]|[|}^@nꪨ(T.uq(c&ӹܙrjyX=I>M|È>ޱYL>I'ﺈӰ4\Tkn
-6~\E 6 ЫN^yA=RZ'bX
}zs?o,3J84sThuo 7lm9L; lf)@~owhBE{e#>]|>a42 tKG* N|_o&)DKVz2ʀ8
m?.$d{9gF9%)zH~g
g-4>|Vk/C*Bu|?rh-;^e=|8W7*\w"(0!َ(!ѩQM6o_om|g Av@-zJ
čgװ5g,L^A >)x:|u&|$OV
+kHLKLn.qųuXj/u[es,#22 +|rٜiI*bzJ/ ?kl`۴~A;ghȍ.!@TMnhݗ0Jw!25R
UkmkB詚
n.CU31K@\62)G@i44Wy-RxSύ+7rð!=0ق1ג[%tX> endobj
63 0 obj <<
/Type /Annot
/Subtype /Link
/Border[0 0 0]/H/I/C[1 0 0]
/Rect [126.563 420.087 207.578 430.304]
/A << /S /GoTo /D (section.1) >>
>> endobj
64 0 obj <<
/Type /Annot
/Subtype /Link
/Border[0 0 0]/H/I/C[1 0 0]
/Rect [128.954 405.641 422.16 415.858]
/A << /S /GoTo /D (subsection.1.1) >>
>> endobj
65 0 obj <<
/Type /Annot
/Subtype /Link
/Border[0 0 0]/H/I/C[1 0 0]
/Rect [126.563 391.195 348.396 401.412]
/A << /S /GoTo /D (section.2) >>
>> endobj
66 0 obj <<
/Type /Annot
/Subtype /Link
/Border[0 0 0]/H/I/C[1 0 0]
/Rect [128.954 374.28 437.737 386.967]
/A << /S /GoTo /D (subsection.2.1) >>
>> endobj
67 0 obj <<
/Type /Annot
/Subtype /Link
/Border[0 0 0]/H/I/C[1 0 0]
/Rect [128.954 359.835 330.177 372.521]
/A << /S /GoTo /D (subsection.2.2) >>
>> endobj
68 0 obj <<
/Type /Annot
/Subtype /Link
/Border[0 0 0]/H/I/C[1 0 0]
/Rect [128.954 345.389 287.199 358.075]
/A << /S /GoTo /D (subsection.2.3) >>
>> endobj
69 0 obj <<
/Type /Annot
/Subtype /Link
/Border[0 0 0]/H/I/C[1 0 0]
/Rect [128.954 330.943 468.713 343.629]
/A << /S /GoTo /D (subsection.2.4) >>
>> endobj
82 0 obj <<
/Type /Annot
/Subtype /Link
/Border[0 0 0]/H/I/C[1 0 0]
/Rect [126.563 316.497 206.754 329.183]
/A << /S /GoTo /D (subsection.2.4) >>
>> endobj
70 0 obj <<
/Type /Annot
/Subtype /Link
/Border[0 0 0]/H/I/C[1 0 0]
/Rect [128.954 302.051 439.482 314.738]
/A << /S /GoTo /D (subsection.2.5) >>
>> endobj
71 0 obj <<
/Type /Annot
/Subtype /Link
/Border[0 0 0]/H/I/C[1 0 0]
/Rect [126.563 288.466 390.586 300.292]
/A << /S /GoTo /D (section.3) >>
>> endobj
72 0 obj <<
/Type /Annot
/Subtype /Link
/Border[0 0 0]/H/I/C[1 0 0]
/Rect [128.954 275.628 323.423 285.846]
/A << /S /GoTo /D (subsection.3.1) >>
>> endobj
76 0 obj <<
/D [62 0 R /XYZ 126.559 728.098 null]
>> endobj
77 0 obj <<
/D [62 0 R /XYZ 127.559 687.247 null]
>> endobj
81 0 obj <<
/D [62 0 R /XYZ 127.559 435.476 null]
>> endobj
74 0 obj <<
/Font << /F35 78 0 R /F14 79 0 R /F38 80 0 R /F13 83 0 R >>
/ProcSet [ /PDF /Text ]
>> endobj
90 0 obj <<
/Length 1921
/Filter /FlateDecode
>>
stream
xXKWHUhKu8Db4HuK 4F?n*Q}a{]DJ%ǢȢHeURǨReuFlPʲmp?dEGξ2oTf߽{SpOX*j݇Ө4:D}4QE.i]*ʦQYIvXg*oX|Z֎&u~Yw<Wfӣ%.d(wT^Xu;`?ryvq`s=Y)zFo4x3Wxr[ aG7:,y|Wi|T4trT[5nh~c)]-eٶYT.LJA[?4<:?^j]u@.ߺS9G]^dYV'oeP
$W[K:Laطsd
!Z'f^y